Marketing Coordinator

Location
Brentwood, Tennessee
Salary
Salary + benefits
Posted
Feb 23, 2021
Closes
Mar 09, 2021
Contract Type
Permanent
Job Type
Full Time

We are a growing organization based in Nashville, TN with locations in multiple states.  As we expand, we continue to build from the ground up with a supportive culture and tremendous talent being our foundation for success.  We value and are committed to people... patients as well as our team.  

We have an amazing opportunity for a Marketing Coordinator to support our growth.  This position work out of our Practice Support Center in Brentwood, TN. 

Responsibilities

  • Responsibility for implementation of all marketing tactics including, but not limited to: collateral
    development & distribution, public relations, direct mail creation and distribution, internet advertising,
    web site development, maintenance and search optimization, and any other promotional and
    communication needs.
  • Assist with planning and implementing marketing projects, campaigns and programs.
  • Coordinate with vendors and partners to perform day to day administrative duties.
  • Develop & implement programs that increase new patient visits and patient retention. Develop marketing
    programs for orthodontics and specialty dental services. Develop and maintain an annual marketing
    calendar for each practice.
  • Execute all Social Media and email campaigns.
  • Contribute to product development and monitor trends that indicate the need for new products and services.
  • Bring to life, maintain, and actively control MDP social media opportunities. Develop programs to improve
    online ‘star’ ratings/reviews and online reputation.
  • Own and optimize Revenue Well platform. Create and launch 'Refer a Friend' campaign,
  • Track return on marketing investments in line with targets and operating budgets.
  • Management of internal dental discount program - educate office teams and promote the plan.
  • Effectively partner with Operations leaders to identify external marketing opportunities.
  • Develop dentist biographies/counter cards for all Marquee doctors.
  • Integrates new partnerships websites, Google accounts, and Social Media for central management.
  • Assist with market research to identify opportunities. Analyze marketing trends and tactics, within similar
    healthcare settings and dentistry, to provide new ideas and best practices for consideration
  • Minor travel required to visits practices in Kentucky and Alabama or attend events. Attend and participate
    in health fairs, exhibits and conferences when needed.
  • Execute promotional activities including print, online, electronic media and direct mail.

Qualifications

Ideal candidate will have the following:

  • 2+ years of experience in a similar role
  • Proven track record of success
  • Knowledge of basic website maintenance 
  • Foundational knowledge in Data Analytics 
  • Exceptional customer service and interpersonal skills
  • Comprehensive knowledge of Social Media Content 
  • Strong writing, time management, and organizational skills 
  • Ability to adapt to different work styles and navigate in gray areas
  • Google Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel); Adobe Creative Suite (InDesign, Photoshop, Illustrator) experience a plus

We are an equal opportunity employer.